True Speed Communication is a full-service management, public relations, marketing and consulting agency specializing in sports.
Founded in 2003, True Speed has made a name for itself in motorsports, representing drivers, teams and brands across a variety of series, most notably in NASCAR, Formula 1, IndyCar, NHRA and IMSA, among others.
Auto racing is a personality-driven business, and we have forged excellent relationships to promote the industry's personalities and, in turn, the brands associated with them.
Along the way, True Speed has become a go-to source for crisis communication and reputation rebuilding/management. We have worked behind the scenes to guide and prepare athletes, owners and front-office executives for their time in the spotlight, and have been out front in promoting positive narratives, correcting erroneous reports, and establishing respectful rapports between the media and the personalities they cover.
